Commission Override Explained

If you’re launching an affiliate program, working with a network like Awin or Affiliate Future can make sense.

They help you get up and running quickly:

• Access to affiliates
• Built-in tracking
• Simple setup

And early on, the commission override fee feels reasonable.

What Is Commission Override?

It’s a percentage fee added on top of what you pay affiliates.

Example:

• Affiliate commission: £100
• Override (20%): £20
• Total cost: £120

Why It Works at First

At the beginning:

• Revenue is low
• Activity is limited
• Support is useful

So the cost stays manageable.

The Problem at Scale

As your affiliate channel grows:

• Revenue increases
• Commission increases
• Override fees increase with it

Example:

• £80,000/month revenue
• 15% commission = £12,000
• 20% override = £2,400

That’s £28,800 per year in override fees alone

The Issue

Your costs scale with performance.

But:

• The platform doesn’t become proportionally more valuable
• The underlying tech doesn’t cost more to run

You’re effectively paying more because you’re growing

So What Does a Better Approach Look Like?

You need a platform that doesn't charge a commission override. If you could just pay once at the start of the month, then your performance can scale while your cost stays the same.

Our platform has that flat monthly pricing:

• Predictable costs
• Better margins
• No penalty for growth

Get in touch and we can arrange a call to discuss...